To be fair, diamondback has a similar thing.
I just remembered this, but when I bought the Andean last year, it was more expensive to ship it over to my house partially assembled than shipped to a store to be picked up. I chose the store delivery although it was not the store I would usually visit.
I think in this environmental lbs will not mind the option of having a bike sent to be assemble and picked up by costumer than wait for bikes to sell…