I’ve been a user of TR since the grandfathered price however I let it lapse for a month or two and I’ve been asking to rejoin at that price for many years…they keep saying no. At $189 I just can’t justify it for the amount I use it. Any further price rise would compound my descion to leave. It runs out in Feb and I’m about 90% sure I won’t be re subscribing.
For my personal circumstances I just think they’re pricing themselves too high. I enjoy racing and doing group rides on zwift so I can’t justify two premium subscriptions. I don’t particularly like using zwift for trianing, I’d rather have Netflix on in the background but for the next month or so I’ll pay for zwift and then stop that.
Going forward I’ve got enough knowledge to create my own basic training plan (I run and ride) to suit my time and interests and I’ve been using some other websites that are free and I’ve found a free app that I can use to load the workouts on.
I did ask if TR would consider an app only price but that never materialised.
Personally I like a tierd pricing level based on functionality. That would suit my needs but at $189+ I think I’ll be spending that money elsewhere.
i wouldn’t say it was a mistake. Rather the opposite, it was a brilliant move to ensure people stay subscribed. Especially during the outdoor riding season.
The point is that the legacy prices match the market environment. The current pricing doesn’t. So if the company cannot implement new features unless it touches the grandfathered subscribers there seems to be something wrong with the business model or strategy. Perhaps the service is just too expensive to attract a meaningful number of new users?
Systm costs 129 a year and also offers strength training, yoga and entertainment. So a better package for 60 bucks less. Xert, Fulgaz and Tacx are all priced around 100 dollars. Even Zwift is less expensive with 180 bucks a year. TrainerRoad certainly is the outlier here with 189 dollars. Peloton I won’t even comment on. That’s just way overpriced and shouldn’t be the basis for a benchmark.
True, it’s the same for me. However, I drop those services regularly and go for something else. I also drop them when I don’t use them. All that doesn’t apply to TrainerRoad. That’s set in stone. That’s due to Nate and the Team but also the fact that 129$ is what I would have to pay with others too.
think it needs to be remembered, the people on here, the forum are the “geeks” the people very interested in their cycling, in analysis, in getting to know things better,
ye some people might dip in and out (my wife, she’s also Grandfathered in, but stop doing workouts for extended periods) and then there is me, active member for 7 yrs, 3+ workouts a week.
something else, people capable of simply paying for a full year might be financially better off, to be able to do that, so a small % increase means little to them, where are those paying the monthly fee, even if more that year/12 might not be able to also take a % increase, remember it’s not only TR potentially that want more $$$, everyone wants more. And to the guy that said everything is costing more… and people is earning more, nope, not after the last 20+ months with C19… allot of people have not had increases already for 12/24 months before C19, and def not since C19 as everyone is being squeezed, so $$ is already tight before, even more now, and well cycling is still a pleasure activity… when things get tight, it’s sadly out measure activities that keep us sane that is dropped first.
never mind the exchange rate… you guys talking $$$ or pounds or euro’s which are strong currencies, this def does not apply to most other countries,
The amount of people here saying they wouldn’t subscribe if they lost their legacy pricing gives you an indication of the amount of people that don’t even give the software a try at its current pricing.
It costs me roughly $30AU monthly, Zwift costs $22.
I cancelled my Trainerroad subscription about 6 weeks ago after my A race. If it was cheaper I might have just left it but I do honestly wonder now if every new person is just footing the bill for legacy pricing.
I think just rip the band aid off legacy pricing as it seems unsustainable and bring the pricing to what it needs to be to compete in the market.
That being said I dont have any insight into what % of users pay what price and the growth rate of new customers. If there’s only 5% that are grandfathered than I reckon just leave them. If it’s more like 50% and subscribers aren’t growing you’ve got a problem.
remember everyone is grandfathered…
the question would be the % at what rates…
other words how many really long term loyal legacy users vs new users at much higher rate.
and if grand fathering is cancelled… how much $$ is those older/long term grand father’s bringing in, even when not using compared to new users, thats paying the much higher price that come and go.
some interesting analytics required here. in the end, it’s about $$$ into bank account funding development, new features bring on potentially new revenue streams and what that might mean bottom line.
G
But here’s the problem. The reality is, taxes go up, and the roads are still terrible. That’s why people get angry when talking about higher taxes. People are wondering where that money is going. I would bet most people would be fine with paying if the money is actually going to something beneficial like better roads. But at least where I live, the roads never seem to get any better.
So to compare that to TR, there appear to be a fair amount of subscribers looking at the price increases and wondering what they are actually getting. You have legacy subscribers looking at new features they don’t use while some core functionality doesn’t get fixed, and wonder, why would I pay a price increase for this? Let’s be honest, the AT rollout was nowhere near as smooth as everybody hoped for. And it’s still lacking in some areas (outside rides). So I get it when people are questioning a price increase with not a lot of product benefit increase. You start to wonder, what am I actually getting for this price increase?
One other thought. This forum may not represent the thoughts/feelings of all of TR’s user base. I think that most people on here are pretty dedicated to TR in one way or another, but may be skewed slightly when thinking about the feelings of all TR users. What I mean by that is this: if TR increased prices, there are a lot of forum users that are loyal and will pay happily. But there is a potential for a large portion of TR users (not active on the forum or FB group) that will just see a price increase and walk away. My thoughts are drawn to polls of a certain election in 2016 that were all showing one thing, but the reality come Election Day was something completely different because there were a huge amount of people that went unaccounted for in the pre-election polls. I could be completely wrong, but there could be a ton of users that don’t listen to the podcast or browse the forums, and just use TR to train, and all of a sudden are hit with a price increase and then leave.
Something getting lost in the conversation is that the desire to raise prices was made out of a comment about adding more development teams to add new functionality faster. I see that as a want, not a need.
I recognize that’s a slippery slope because we all want TR to remain ahead of the competition, but so many of these comments seem to imply a “trainerroad is going to have to go out of business because they can’t keep the lights on with all these legacy prices” mentality. That’s not the case. It’s “we can develop new stuff even faster if we have even more money”…and that’s another slippery slope.
Wholeheartedly disagree. I don’t think that’s it at all. I’m getting legacy pricing and use most, if not all the current features. I simply could not afford or justify a price increase. And I’m not alone. TR is already at the top for pricing/expense. It’s worth it for me at my price, but not if the prices go up, even with the current features.
Edit:
I would wager that a lot of people would argue that this would be a price decrease as TR is already the most expensive.
@Nate_Pearson Not sure whether you are following this thread but I figured I would conclude my participation with saying that I would be happy to keep the legacy pricing with the functionality of 2019. AT, TN, Group Workouts etc I would either not use or pay the premium. As of today likely the first option.
On a side note. Your Strava is silent since late 2021. All good?
I’ve been on the same price for 5ish years, but I’d gladly pay full price voluntarily as I get a ton of value TR’s product and content. @Nate_Pearson, perhaps you could send me some merch instead of giving me a discount, or guarantee me spots in alpha/beta testing groups.
There’s lots of talk of people leaving should the price increase and that’s fair, but I do wonder what the price point is to pick up more customers.
Ideally you want to price it at a point where people renew it without a consideration…
At current pricing I don’t believe TR provides value for money for myself (being a triathlete means you probably get less value for money out of TR), especially when you consider everything else that is out there that can either replace or is needed alongside TR.
If it was $120 I’d probably pay it year in year out as a one off payment and not give it a huge amount of thought, but at $180 i don’t have the appetite to pay it…
Edit - Probably worth me clarifying that I wouldn’t see TR as my primary training platform and that influences ^^^ It would be my secondary platform. Either way it’s a sale that TR are not getting at this time.
I hear you. For me its $129 US which is $160 CDN. To buy it at todays rate…I wouldnt. I would only use it for 4-5 months of training and drop it. Grandfathered pricing is the only reason I am still a subscriber.
This is true. Money is always more valuable when you have it in hand. If I lost my legacy pricing, I might jump ship because I have built a relationship with a good coach over time who has offered to work with me for about the same price as the current TR subscription.
This is quite an interesting read…if nothing else its made me read up on Systm and decide to finally try my free 14 day trial next time the weather turns bad again
