I’m sure everyone has seen this by now…but Jumbo managed to sell armpit sponsoring. I guess this is marginal revenue.
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I’ve never seen Roglic on the podium before and I just learned that’s his signature pose. I love the telemark nod!
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Whoever sold that ad spot should be compensated very well.
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I think that’s the betcity logo. Also featured down the side of the jersey. So I guess same sponsor just running from armpit to waistband.
“It’s a premium location that ensures your brand is only displayed when we win.”
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When you win as much as Jumbo…that’s prime realty in my eyes.
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That it’s not Lynx, or Rexona seems like a missed opportunity and I can’t but help feel let down 
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The Aert Effect
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