I’m sure everyone has seen this by now…but Jumbo managed to sell armpit sponsoring. I guess this is marginal revenue.
I’ve never seen Roglic on the podium before and I just learned that’s his signature pose. I love the telemark nod!
Whoever sold that ad spot should be compensated very well.
I think that’s the betcity logo. Also featured down the side of the jersey. So I guess same sponsor just running from armpit to waistband.
“It’s a premium location that ensures your brand is only displayed when we win.”
When you win as much as Jumbo…that’s prime realty in my eyes.
That it’s not Lynx, or Rexona seems like a missed opportunity and I can’t but help feel let down
The Aert Effect