In my youth, as a LBS rat, I lusted after those racks of Colnago frames hanging from the rafters. Like a collection of colorful Christmas tree decorations. Just out of reach physically and financially. The ESAMexico was a particular thing for me back then.
30 K$ for a replica TdF bike…? Damn… that’s another youthful joy spiked…
What next, Bianchi selling bikes that are not Celeste? Campagnolo making fishing gear?
I agree. If this seems grotesque, let’s direct our anger at the staggering, absurd inequality we have allowed to run away from us over the last few decades
Insanity. Another grotesque example is the “Founders Edition” of the new Aethos frame being $5K more expensive than the already overpriced S-Works model. Founders? Frame has ZERO history. WTH? Marketing to the ego of humans is a thing.