I prefer a longer reach handlebar and shorter stem as there is simply more room in the “hoods” area of the bars that way, which is where my hands are 90% of the time.
I’m not sure where the trend of shorter-reach handlebars came from… 
I can understand “compact” bars with a shallower drop, but shortening the reach doesn’t seem to bring any benefits as far as I can tell…
I prefer ~100mm of reach. 