To get things back on track with the OP’s question, I’d say that ERG mode is probably not the best way to achieve this, so I revoke my recommendation to use Lola as a typical TR workout for this purpose. 
The best way to achieve a dependable result is to have control of your effort for the 30 minutes and push yourself as if it’s a 20-minute FTP test.
For what it’s worth, I firmly believe that HR data is incredibly useful. No, it isn’t always the very best data source to accurately follow when training with intervals, but HR can serve as a replacement for power when training in certain situations if needed, and most importantly, it shows me what my internal RPE is for a given effort at any specific moment.
As an example, if my goal on a specific ride is to stay in or below zone 2, HR could be an extremely useful tool in that situation as the intent is to keep my body’s effort at a specific level for the duration of the ride in order to stay in the correct metabolic state. Power produced is less important here.
When performing a LTHR test, or an FTP test for that matter, most of the time, the one consistent number is going to be your HR. Yes, this changes slightly over the years, and there are factors that can come into play, but again, most of the time, your LTHR will be consistent from one test to another. The figure that is likely to change if you’re training consistently is your power (FTP).
When performing an FTP test, it’s the power that you’re testing and you’re giving your all during that effort. Your internal RPE should be the same during each test, therefore under similar conditions, your HR for that effort should be pretty consistent.
If your HR is 5 BPM higher one day for a given effort due to poor sleep, is it your HR that is off, or is your FTP slightly lower that day? 
Regardless, a LTHR test is the best way to find your HR zones, and I highly recommend using HR data alongside power when possible. It’s a huge piece of the puzzle and has its place alongside power.
Power is the most reliable data in terms of the work you’re doing, while HR is still the best measure of the internal strain that work is putting on your body. This includes mental strain in addition to physical strain which is why many don’t find it as objective during race efforts.