For those who love / hate Strava: https://www.nytimes.com/2025/05/29/style/fake-my-run-strava.html?unlocked_article_code=1.K08.p6iF.OcSGnYh4XOFr&smid=url-share
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So that’s how those people get those fancy bikes on Zwift. 
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Such a perfect parody for the Strava culture… why I deleted it in the first place.
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It’s why I only use it with the small group of people I ride with week in and week out