No buzzwords necessary. What was the norm for you, wasn’t the norm at large. 40mm hasn’t been considered “big” for gravel by most riders since probably the early 2010s. You’ve got to shift your window, as well as expand it. 2019 is only 5 years ago, not 10 years ago. GRX was released in 2019, for instance. Worth remembering that Unbound is and was not the only gravel event. It was relatively small until 2014/2015. The first Ultra Cross (now gravel) event in Georgia exceeded Unbound attendance from 2009-2014, for instance.
Most of the “rider boards” I was posting on in 2019 were trying to pack the biggest tires into a given frame, lamenting the lack of options in the 47mm+ range and discussing how to fit narrower 29" MTB tires into gravel and cx frames.
It’s helpful to remember that there has long been a population of “indigenous” gravel riders/racers that are ahead of the general population and are actually setting the pace. Riders coming to gravel later may have had one idea of tires but it’s clear that this was not the mainstream view in the time period under discussion. Beginner questions/sentiment does not equal the zeitgeist.
Otherwise, there have probably only been a small handful of 36mm tires, given that’s it’s not an ISO size. ISO sizes were spaced at 32-35-40-44, for a long time almost all tires that were advertised as 700cx38 were actually 40-622 ISO since there was no “38mm” spec. 37mm was added to help differentiate what the manufacturers wanted to offer and how the sizes were being impacted by rim width but these tires weren’t in the market until after 2019/2020.
Let’s clarify.
There is no one gravel bike consumer, just as there is no one exemplar gravel bike. The Fairlight Secan & Faran have both been extremely popular since release. For a big chunk of gravel cyclists there were exactly what they wanted. I do not believe, that in 2019, this bike was ahead of what people wanted/expected from a gravel bike. Back in 2015, the Open U.P. took off and it has even more advanced features and had a higher price tag.
Big 650b tire clearance, especially because it usually comes paired with more mild 700c clearance, isn’t pushing the envelope. The Secan fits 650bx60 and 700cx50, that’s not stunning tire clearance, and wouldn’t have been in 2019 either.
We have examples of what is actually too far ahead - the Chamois Hagar, the Niner MCR, the Lauf Grit, arguably the Canyon Grizl. The Lauf is an especially interesting one, when was that fork introduced? 8 years ago? And it took until this year to become an overnight success?