You may have fallen prey to the clickbait headline. While the “product development process” may have cost thousands, the chain is $145 or you can get the lube yourself for $65.
Additionally, the watts of loss on their charts of the 2 treated chains also is presented only in relative terms to another product, not in absolute terms. It’s possible that their “14 watts of loss” at some 3+ hour point in time could be measured at a driven power of 2,000 watts. Sure, I’d love to gain 12-14 watts for $145, but from this data you don’t know if they’re presenting a (14/2000=) 0.7% increase in power to the cassette or a (14/100=) 14% increase in power to the cassette.
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