IMO, they should do a two tiered strategy; classic and modern
Classic Campy: For those that want that vintage / traditional look, operation, feel
Modern Campy: Makes decisions to compete with the top tier group sets
I’m basically describing Gibson guitars and I’m shuddering at the thought but I think this makes the most sense.
If people are shocked by the price of Super Record Wireless, wait until they see what Classic Campy Murphy Lab Heavy Relic costs!
Gibson and Campy are approaching their business in the same way tbh.
Campagnolo wants to be all custom shop. Unfortunately, they probably can’t sustain the business on 1000 groupsets per year.
Thats what the wine bottle openers are for
https://www.campagnolo.com/gb-en/livestory-pages/ls-cavatappi.html
Edit: lol
Side talk, why do people pay $10,000 for someone else to ruin their guitar’s finish and hardware
Good buy Campagnolo!
When I started riding, almost everybody road Campagnolo. Some young kids went down the path of Dura Ace. Later, I used to feel unique being one of a handful of Campagnolo riders around town. Shimano parts were always kind of ugly to me. Sram - homely. Now, Shimano looks better - space age and dark colored. Campagnolo looks pretty much the same.
Sadly, Shimano never look this good:
It’s never appealed to me personally, but I guess there’s something to having a vintage looking guitar that isn’t so expensive or fragile that you have to really worry about it.
That said, it’s impossible to really recreate the wear that accumulates over time so to my eyes relic jobs just end up looking wrong in an uncanny valley sort of way.
I always thought half the fun of guitar was playing it so much you wear it in.
Similarly, everyone’s favorite Shimano crank is the 7800 version, or sometimes the 9000 version. The thing is, when 7800 came out, people said this looks as ugly as sin, they should have stuck with the 7400 crank, or perhaps I could barely tolerate the 7700 crank.
Is it fair to criticize how things look? Tastes do change over time.
I had that along with the full 7-sp group on my old Colnago. Such a cool old group.
I’m still running the crank on my trainer bike with a 9 spd drivetrain…I actually even used it on the same frame when I briefly had it set up as a dedicated TT rig and was running 10 spd.
May even still be the original CR’s too… 
$5k for a group set? I guess if I needed to check the price, it was not meant for me…
Or me as a campy rider. While I love the leap forward I’m disappointed on a lot of it
I’m a Campag fan, and now is the first time in a long while I don’t currently have a bike with one of their groupsets. I can’t afford this, but I was excited by it, in the hope - but not necessarily expectation - that it might trickle down to Chorus level.
Thoughts, in no particular order:
Other, random musings:
I think most companies dont see a future in creating/innovating mechanical groupsets…
I think in 5 years we will probably see a 11 speed mechanical group set from Shimano on Claris MAYBE… but i would be willing to bet that even Tiagra will move to electronic sooner rather than later.
It seems to me that the challenge going forward with 12+ mechanical is going to be the ability to run through an integrated frame design while maintaining enough precision to work with ever-tightening tolerances on the cassette.
I don’t know that there is a workable solution there….I’m guessing Campag is well aware of the challenges many have had running there 12 spd systems through integrated bars / frames. It will only get worse industry continues to drive towards more cogs in the back.
In order for it to work, I think at least one of a few things needs to happen (maybe more):
The loss of high-performance mechanical systems will be a loss for consumers, IMO. While the trend is overwhelmingly towards electronic, there is still market opportunity for mechanical and it would serve as a way to keep prices lower as bikes become more and more outrageously expensive.
There is a certain irony here, however, as most economic laws tell us that electronics become cheaper as they reach scale……but we haven’t seen that in cycling. Perhaps the scale simply isn’t such that it can achieve those price reductions, I don’t know.
