Why are Maxxis tires so popular?

Tires are pretty location specific, maybe even trail specific because the ground varies a lot where I live. But I’d never run Maxxis on my mtb till I moved where I am now but I switched to running Ikons because they seem to be the most common here and they’ve served me well.

But I run tires here on all my bikes I’d probably never have bought when I lived in other places…