Swag is much more expensive than most assume, particularly for software companies because they aren’t in the business of managing inventory, selling hard goods, logistics, and supporting those products.
Even if you have a third party that handles ordering, inventory, and logistics, you end up having to support those products after they are sold, and it can be a profound drain on resources. Speaking to other companies in our space, I have yet to see a brand have this turn out profitable for them.