Specialized Direct to Consumer Bike Sales

Just a couple thoughts because this is interesting to me.

There is potential it makes sense when you’re talking freight to ship mass quantities in larger boxes. Essentially shipping air does come at a cost.

There’s also reasons to want your product to be labeled as assembled in the US, and varying levels of what assembly means.

I find it interesting to think about the business case like this. I’m sure they have their stuff figured out to where this makes sense though.

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