Do people see Specialized vs Trek tribes form in their communities?
I’ve lived in two small towns now and both had two main bike shops, one a Trek shop and the other a Specialized shop.
In my last town, most people liked the Trek shop people better and thus Trek was much more popular in my club.
In my current town, I’d say it’s 50/50 but some people affiliate themselves with the Specialized bike shop, wear that shop’s team kit, do that shops group ride while a whole other group of cyclists in town orbit around the Trek shop, their team, and group rides.