Yeah, my comment was really geared toward the US market. I am not familiar enough with the international business strategy or presence. But, to your point, if the opportunity is there, and they are struggling for sales, WTH are they doing? They would be far better off investing in an international operation than partnering with companies such as Lululemon on marketing efforts.
My main takeaway from the article above was that they struggling for a vision / strategy and, as a result, are just burning money on initiatives that are not going to produce results.
I would probably quibble with the “tons” descriptor, but overall agreed. There is still potential but the structure of the company needs a massive overhaul.
We toured some warehouses recently as our lease was up….one was warehouse still under lease to Peloton and they were looking for someone to sub-lease it. ~60k sq. ft. sitting empty.
Well, not really empty since all the racking was still in there and they basically just walked away from it.