More evidence that Peloton is not interested in the cycling market, but the fitness market… https://www.bloomberg.com/news/articles/2020-12-21/peloton-to-buy-precor-in-company-s-largest-ever-acquisition

This, think SoulCycle but the ability to get into a class. Watching GCN’s paid promotion of the suffer fest training that included yoga, well I wouldn’t mind having TR fold in some structured stretching/flexability training into the mix.

This deal is for domain-relevant manufacturing primarily (and it is cheap) . . . Demand for Peloton bikes continues unabated. Despite buying one of its manufacturing suppliers earlier, Peloton continues to be unable to meet customer demand for the foreseeable future (1-2+ years out). Customers a…

This just in: Facebook to acquire Peloton! Ha, just kidding.

@QuittingBikes right now… [image]

I’m hoping that all this excitement over Peloton ends up spilling over into biking in general. Seems like it’s a great “gateway drug” for our sport. I hope they keep up their momentum.

[image] Michael_Tate: I’m hoping that all this excitement over Peloton ends up spilling over into biking in general. That is a great thought! [image] Michael_Tate: Seems like it’s a great “gateway drug” for our sport. I think that is a real possibility. While Peloton users are genera…

[image] webdev511: think SoulCycle This comparison is exactly right and when viewed in the context that SoulCycle classes are $30ish per class, for those who want a similar instructor led-upbeat music experience, Peloton looks down right cheap.

Even lower “standing” spinning classes here are often $10-15 per hour. Twice a week, 50 weeks per year, that starts to make a $2k bike plus subscription not that crazy. Add the bike-less Peloton Digital offer, and no wonder they seem to be doing well.

That’s how it is with my wife too (she’s 5+ days/week on the Peloton), and both my son and I have accounts on the Peloton too – with no additional charges. It’s funny how many people sneer at the Peloton price, advertising, or ‘spinny-ness’ vs. cycling. But in reality, it keeps a whole lot of …

Peloton to acquire Precor

Equipment

Pbase December 22, 2020, 10:25pm 18

Most Peloton users tend to take 5 or more classes a week too if you include cycling, yoga, strength, meditation…

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Peloton to acquire Precor

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