Agreed but I also think @AJS914 has a point about subscription pricing. You would think if I am paying $1500+ for a bike that I would get the subsidized, lower subscription rate.
I suppose Peloton’s rationale is that someone, who has already bought a $1500+ bike, is captive to whatever the subscription rate is because the bike is kind of useless otherwise. As opposed to the the digital subscription where you are trying to attract users who are not servient to a ecosystem locked bike.