And? It is called “marketing”…I reckon 90%+ of Peloton users had no idea what “Peloton” meant when they signed up.
I agree with you, that’s why I followed up my first sentence with the following:
Although we can admit, cycling has started to attract even more of the mainstream fitness crowd including runners, gym and cross-fit athletes. And that name PELOTON is the perfect title to bring in anyone to the cycling world.
Lets pair the name with the standard spin class, gym style vibe. That will sell.
I think enough of the " non cycling " fitness populous do know to associate the word Peloton with cycling. They may not know or knew what it meant when they were deciding to buy the bike, but they knew the word to be associated with cycling. Hence, Marketing. I agree with you.
I’m all for the Peloton and what it does. Nothing wrong with it.