If you are considering a direct to consumer bike I would add Fezzari into the mix.
Abajo Peak
I bought this bike for the wife in the 29" flavor as she was on the fence about what she wanted. They have a love it or return it policy. Bike is small for me but I of course have taken it for a rip. I was pleasantly surprised by the bike. Turns out modern bikes are almost all really good. More importantly she has really enjoyed the bike as well.