Lauf direct to consumer

https://www.laufcycling.com/product/lauf-true-grit

Looks like Lauf is the latest to go direct to consumer. I’m in the market for a new gravel bike and $6590 for the Ultimate with Red/xx1 group, power meter and DT Swiss GRC 1400 is a screaming deal.
Does anyone have experience with the True Grit? Thoughts on the fork?