On this “giving away your secrets” idea…Not convinced anybody hires a coach because they have “secret knowledge”. Or if they do, to be honest I find that quite sad. Think most people hire a coach for convenience (they want them to do the thinking), or for reassurance (to make sure they’re on the right track), or just to learn from somebody with more experience. The age of people having secret training methods that give you an advantage over your rivals ended probably with the advance of mass communication.
In fact I think people that don’t keep secrets, and openly explain how everything works, attain expert status, which will see them being sought after more than they could ever be for their “secrets”.
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