I went back to listen to what he said. He asked them to send it to him for that effort and they did. Nothing about a sponsorship. He also said it’s the worst thing he ever tasted but also the most effective nutrition he has used on the bike. Incidentally, he never gave the name, HVMN.
I’ve followed the development and listened to podcasts about the supplement and I almost feel like it will make it’s way to the banned list at some point. HVMN characterizes it really as a 4 macronutrient group. It’s really expensive so I have never tried it but I do use MCT and eat low carb.
It would be interesting to know what pros are using it.