Insanity. Another grotesque example is the “Founders Edition” of the new Aethos frame being $5K more expensive than the already overpriced S-Works model. Founders? Frame has ZERO history. WTH? Marketing to the ego of humans is a thing.
Insanity. Another grotesque example is the “Founders Edition” of the new Aethos frame being $5K more expensive than the already overpriced S-Works model. Founders? Frame has ZERO history. WTH? Marketing to the ego of humans is a thing.