I’m having at least 3X more fun on my slightly longer travel trail bike than I was on my XC race bike and really not giving up much on the way up. The trade off on the way down is sooo worth it. Gotta think with the cancelation of many XC/endurance events more people might be looking for a fun play bike.
The real interesting industry trend is e-Bike sales. For the right environment, I have to admit, they look good. I still don’t think they’re quite there yet, and they will absolutely cloud access issues, but I can’t deny the fun factor there. There is now an e-Bike specific bike park near me (yes, regular bikes are welcome) and from a business perspective it makes sense - who needs a lift when you have an e-Bike? I don’t want them on shared used trails, or at least sensitive shared use but it’s clear there’s a high demand for this experience. Still feels like cheating to me, until I can make the “kill the lift or shuttle” argument.