Oh they know. They choose not to say something. Part of the game. 
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The look I got definitely felt like there would be a next one. 
I don’t know if my wife actually doesn’t notice my new bikes or she just stopped caring. It’s slowly gone from, “is that a new bike?!?!?” to “new bike again?” to no comment.
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My trick is to just buy her a bike, too. I’m wrapping up a custom Ti gravel bike build and am already looking at new road bikes for February or so, when work pays out our annual bonuses. The trick is that between those two, I’m buying her a new Stumpjumper carbon. Call it the “if I get mine, you get yours” tax, or whatever.
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You will, however, be saving money by not having any (further) offspring!
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“How should I tell her the good news? Wrong answers only.”
I just vacuumed the floors last week! Why don’t you notice when I help out around here?!
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Simple: always try to buy the same color. If they are all white, they blend in I think (hope).
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Don‘t you try to complete the color palette?
Red, green, yellow, black? Is black a color?
ROYGBIV?
Nah. I take what I can get.
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Some of mine are the ‘raw’ carbon color. I’d have preferred a different color, but it’s a bike. I could get them painted, but why waste the money on paint when it could go to more parts, kit…
I’ve drifted over 200 myself, but wouldn’t give up my carbon fiber bikes. But have drooled over a few steel frame bikes in the past 4 to 5 years. My fixie is a really fetching sparkle crème white.
It’s been over a month now. How did the divorce work out?
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I build my bikes over months. I start slowly storing parts in plain sight around the garage. Wheels. Stem. Bars. Frame (that’s the hard one), Cranks. Eventually, over a couple months, it’s all there.
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Actual conversation this morning with a buddy who was not aware of this thread (I’m the messages in blue, in case you were wondering):
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Stumbled on a tip everyone can use here….
Recently had a talk about replacing my 1yr old HT MTB with a FS one because I regretted not going all the way and just getting the proper tool. Asked if I could sell the HT and get a FS. To which she responded, “The rear bouncy thing makes it safer right?!?”
“YES, yes it does make safer!” FS MTB in the garage.
You got a Tarmac SL6 and want that SL7? “Honey, the aero makes it safer when the wind hits it!” BAM! case made.
Edit: to my surprise, the rear bouncy thing does in fact make the MTB much safer. Far fewer surprise soil inspections.
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My wife found out about my 3T Exploro when pictures of it started turning up on my google home display 
I did so well taking delivery and wipping it into the garage without her knowing - damn technology.
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Brilliant. I need a carbon frame. Much stronger, so it it’s less likely to break and make me crash. Lighter wheels allow me to ride at traffic speeds, much safer. I’ll never mis-shift with AXS/di2, safer . . . .
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“Honey, aluminum is FAMOUS for developing these ‘micro cracks’ from fatigue. It can crack at any time; it’s unpredictable!. Carbon, now… virtually immune to fatigue… MUCH SAFER”
“Honey… me again… I just saw a crash on the internet by someone doing something I don’t do. It got me thinking about the danger cables present in a wreck…”
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Yes Sir,
I just raised your life insurance coverage. You don’t have to worry about micro cracks, you can still use it.
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