But that’s the point, it doesn’t have to be one or the other. A lot of people use zwift for the winter as they don’t want to ride in bad weather. A lot of people feel awkward about making that first step to join a club. Getting to know people online first removes some of these barriers. Zwift is here to stay and clubs should embrace it. Clubs should use platforms like zwift to complement their offering. Set up a Zwift team and use it to promote the club. Smart clubs will do this, a great way to actually promote the club and increase membership. Other clubs will resist it and cause their own problems. Doesn’t have to be one or the other and it’s this purist mentality that I find hard to understand.
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