If I had to guess, margin is not a driving factor in this equation…it is inventory.
You have an old trainer (introduced 4 years ago, I think) that uses a system that is on the brink of obsolescence (wheel on vs. inexpensive direct-drive) and Wahoo likely has a lot in stock (given the recent inventory trends of competitiors and the frequency of Wahoo sales).
If the above is a correct assumption, they need to get rid of these things as quickly as possible…and combining it in this package does several things:
- Avoid fire sale pricing
- Is appealing to consumers due to no large cash outlay
- holds the possibility to keep the customer in the Wahoo family through RGT and SYSTM after the first 12 months
The question is just how big the market opportunity is right now…there is a reason why companies are still sitting on inventory after months of trying to dump stuff.