A basic business management question that drives a lot of development decisions is - what is this company selling? If you drill it down, you will find that there’s a fundamental difference between TR and, say, Zwift. TR sells structured training for cyclists. Zwift sells trainer entertainment. If you take the “structured training” starting point, what can TR do to develop?
- Add the capability to execute workouts on the road - requires interfacing out-and-back with numerous head units and protocols
- Add more sports (running, swimming) - requires same interfacing as above, and adding coaching resources
Notice these directions are completely different from what one would expect from Zwift, but quite natural to TR; they exploit strengths (sport-specific coaching expertise, a plan + calendar interface, and loads of OS + device + protocols integration experience).
Imagine for a second loading your Monday running workout onto your Garmin watch, and getting an audio track sync’d with the workout stepping you through an interval session, and you can get the idea.