The bike is called the Pride ll. Simplon is the company and has produces bikes since the 60’s. They have a more traditional Model as well.
The Aethos is decidedly a bike that follows all the UCI rules… you can spec it below the eheight limit but that is about it. No brand will produce a race bike that can’t be raced in a lot of competitions. A lot of consumers want smbikes that are ridden by pros or at least look like it even if they would be better served by something else.