I would have a lot to say about this until I rode the new Shimano groups. Also, I give credit to the Eagle AXS group - it’s the best group SRAM has produced and a nice sell on the simplicity of set up.
I’d love to see a small company give these guys a run.
There is room in the industry for a viable 3rd option that is not prohibitively priced, impossible to get, or just plain not as good.
What do I want? What everyone wants, lighter components for less money, better ranges for 1X, better shifting for 2X (a big ask). If it’s not going to be wireless, easy to install and measurably better or cheaper than the two big S, well. 