Pimping my Ride (Wheelset choice Help)

So Duraace sells a 24, 40 and 60 mm versions. What’s the difference (aside from the cosmetics)? Is one supposedly more aero due to the larger rims? I have 32 mm at the moment. I do find I get thrown about with the ocean winds sometimes. Why would anyone pick a 24 if a 60 is more Aero (aside from the crosswind thing)?