Is Road Racing dead? How can we ressurect/build cycling as a niche sport?

[KorbenDallas]

@cartsman

From eyeball statistics, overall road cyclist numbers in the UK continue to rise, but a lot of newcomers aren’t interested in racing, they just ride for fun and fitness, or do participation events.

If I had a dime for every newcomer to the sport who say they aren’t interested in racing yet race every ride I’d be rich.