I must admit I’m looking to buy a new bike in the autumn and WANT rim brake. Easier to deal with in my view, far less chance of brake rub AND all my wheels are rim brake compliant so if I change to disc brakes all my wheelsets are useless!
Plus…never needed more stopping power than rim brakes could give me on the road. On my CX bike i have disc and see thw point of them…but they are a pain compared to run!