# Thinking about a $2/month price raise **URL:** \ **Category:** TrainerRoad Software\ **Created:** [June 24, 2024, 9:47pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277 "2024-06-24T21:47:57Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Nate\_Pearson](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/nate_pearson/32/117463_2.png) [@Nate\_Pearson](https://www.trainerroad.com/forum/u/Nate_Pearson)\ **Post date:** [June 24, 2024, 9:47pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/1 "2024-06-24T21:47:57Z")
Just as the title says, we’ve been thinking/planning on a $2 price raise for a while now. Last time we raised the price was Aug 2019, or almost 5 years ago. A monthly subscription would go from $19.95-\> $21.99. A yearly subscription would go from $189 → 209.99. On a per month basis that’s $15.75 → $17.50 (+$1.75/month). So a little less than $2/month. A lot has happened in the last 5 years. I want to talk about inflation and improvements to TrainerRoad. **Inflation** If we kept up with [inflation](https://data.bls.gov/cgi-bin/cpicalc.pl?cost1=16.33&year1=201908&year2=202405), TrainerRoad would be priced at $24.47/month. Meaning the $2 price increase we’re asking for is half of what inflation is. If you put it in spending power terms, the $19.99 we charged in Aug 2019 is now $16.33. **TrainerRoad Improvements** We’ve added a lot of extra value since Aug 2019. Including: - Adaptive Training - AI FTP Detection - Red Light Green Light - Workout Levels - Plan Builder - TrainNow - Outside workouts Wahoo, Apple Watch, Hammerhead - Run sync and analysis - All new cycling and triathlon training plans - Master’s training plans - Polarized training plans - And over 2,000 additional workouts We think it’s fair for us to change $2 more a month if you consider that it’s less than half of what inflation is AND we’ve added a ton of extra value to the platform in that time. ~~We’re going to do the same opt-out with athletes that have legacy pricing that we did last year. We hope that the combination of inflation + new features is enough to persuade those people, but they will be able to opt-out and choose their legacy price or a 15% continual discount.~~ \*We’re not going to do this part. Those with legacy pricing who chose a 15% discount last time would be priced at $18.69 (or the yearly 15% discount equivalent). I know no one likes a price increase, but this $2/month increase really helps us continue to build great features that make cyclists faster. I wanted to let the forum give their opinion on whether this is fair or not or if they had any other thoughts before we made our final decision. Thanks everyone! **Edit** To clarify: - If you are currently on $19.95/ month or $189/ year your price would change to $21.99 or $209.99, respectively. - If you opted for 15% off the current price your price will increase, but still be 15% off. - If you elected to stay on legacy last year, your price will not change. ---
**Author:** ![HiBDub](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/hibdub/32/137705_2.png) [@HiBDub](https://www.trainerroad.com/forum/u/HiBDub)\ **Post date:** [June 24, 2024, 9:49pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/2 "2024-06-24T21:49:54Z")
You all deliver a ton of value and it’s deserved, particularly if he helps drive further improvements. ---
**Author:** ![Power13](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/power13/32/92171_2.png) [@Power13](https://www.trainerroad.com/forum/u/Power13)\ **Post date:** [June 24, 2024, 9:58pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/3 "2024-06-24T21:58:53Z")
One thing I have learned over the years in business is to never ask for a price increase…you just do it. Few customers will ever willingly agree to pay more and by opening it up for discussion, it creates friction. It is best done with a clear explanation of why and any additional justification to support the increase. You will always get objections and complaints, but you just take the lumps once and move on…a discussion only prolongs the pain. Anybody expecting to always pay the same price for a good or service is not being realistic…prices go up all the time across all goods. Just my $.02… ---
**Author:** ![Nate\_Pearson](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/nate_pearson/32/117463_2.png) [@Nate\_Pearson](https://www.trainerroad.com/forum/u/Nate_Pearson)\ **Post date:** [June 24, 2024, 10:03pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/4 "2024-06-24T22:03:48Z")
> [@Power13](#): > > One thing I have learned over the years in business is to never ask for a price increase…you just do it. Few customers will ever willingly agree to pay more and by opening it up for discussion, it creates friction. They only time we didn’t talk about it first we had a riot and ended up rolling it back. 😃 I agree with you in normal circumstances but athletes told us they hold us to a different standard. So we’re trying to respect that. ---
**Author:** ![mcneese.chad](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/mcneese.chad/32/15056_2.png) [@mcneese.chad](https://www.trainerroad.com/forum/u/mcneese.chad)\ **Post date:** [June 24, 2024, 10:07pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/5 "2024-06-24T22:07:25Z")
Testing my memory, but I think part of that outcry you mention was that it went against the prior price increase that included the option to “lock in” the lifetime price prior to the increase. Sort of a different case there since you set a precedent that bucked the trend that is more common per Power’s comment (i.e. price increase just happens). Regardless of announcement or asking if people are OK with it, negative comments are inevitable. Only takes a look at the recent Z price increase (_7 years delayed_) to see the pitchforks and torches pulled out in that case (_despite their rationale & logic also shared_). 😉 And pretty much the same for other services like Netflix, Max, etc. ---
**Author:** ![Jolyzara](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/jolyzara/32/97333_2.png) [@Jolyzara](https://www.trainerroad.com/forum/u/Jolyzara)\ **Post date:** [June 24, 2024, 10:07pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/6 "2024-06-24T22:07:28Z")
I’m in… TR is great. I know expenses have increased for both the company and employees over those 5 years. Hopefully some of this increase will also go into increasing worker salaries and benefits as well? ---
**Author:** ![fasterthanever](https://avatars.discourse-cdn.com/v4/letter/f/4bbf92/32.png) [@fasterthanever](https://www.trainerroad.com/forum/u/fasterthanever)\ **Post date:** [June 24, 2024, 10:12pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/7 "2024-06-24T22:12:17Z")
I love TR and the community. At the same time, the lock was a big part of me staying loyal and never trying anything else. I won’t argue that the price raise isn’t a fair thing to ask for, I will say personally that I work at a tech startup and I make the same amount of money as I did in 2018. (Still struggling) ---
**Author:** ![Power13](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/power13/32/92171_2.png) [@Power13](https://www.trainerroad.com/forum/u/Power13)\ **Post date:** [June 24, 2024, 10:12pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/8 "2024-06-24T22:12:49Z")
I appreciate your concern for your customers…most business leaders don’t. But as Chad noted, the outcry was (as I recall it) about longtime users thinking they had “locked in” at a given rate and then being told that those prices may change. No one has ever said that the current monthly / yearly rates are locked in and never subject to change. > [@mcneese.chad](#): > > Only takes a look at the recent Z one (7 years delayed) to see the pitchforks and torches pulled out in that case Exactly…everyone always screams and yells, but very few ever follow through on cancelling their memberships. My understanding is that there was very little subscription loss following the Zwift price increase. ---
**Author:** ![fasterthanever](https://avatars.discourse-cdn.com/v4/letter/f/4bbf92/32.png) [@fasterthanever](https://www.trainerroad.com/forum/u/fasterthanever)\ **Post date:** [June 24, 2024, 10:15pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/9 "2024-06-24T22:15:13Z")
Yeah, if you make a good product, not that many people (let alone cyclists who tend be on the higher end of things) are really going to quit. We all want to pay less though if we can. In my work, I focus on producing value for the customer rather than getting into arguments justifying it. ---
**Author:** ![TrekCentury](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/trekcentury/32/123801_2.png) [@TrekCentury](https://www.trainerroad.com/forum/u/TrekCentury)\ **Post date:** [June 24, 2024, 10:40pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/10 "2024-06-24T22:40:14Z")
I’m good with it. Should have upped it $4.00. Less than a kolache and coffee on a morning ride. ---
**Author:** ![mirlord](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/mirlord/32/157294_2.png) [@mirlord](https://www.trainerroad.com/forum/u/mirlord)\ **Post date:** [June 24, 2024, 10:49pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/11 "2024-06-24T22:49:01Z")
![](https://global.discourse-cdn.com/trainerroad/original/3X/4/a/4aa76ab96d764e34e849d0d45e73458248aa7bd4.jpeg) Sorry, couldn’t help myself 😃 ---
**Author:** ![djg21](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/djg21/32/120143_2.png) [@djg21](https://www.trainerroad.com/forum/u/djg21)\ **Post date:** [June 24, 2024, 10:59pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/12 "2024-06-24T22:59:02Z")
I’d be good with the increase. I’ll say the same thing I said to Zwift: a small discount for riders within a single household would be appreciated. My wife and I each use TR. TR hasn’t been the only app we use. We dropped Zwift because it got to be more than we were willing to pay for software that we thought to be stale. We’re both happy stay subscribed year round too. ---
**Author:** ![Chawski](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/chawski/32/12890_2.png) [@Chawski](https://www.trainerroad.com/forum/u/Chawski)\ **Post date:** [June 24, 2024, 11:06pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/13 "2024-06-24T23:06:20Z")
You provide a great product, charge what it takes to support it. You’ve brought out a ton in the last year or 2 and it’s justified if it means you can continue to support it. Most people will probably agree. Hard to listen to people complain over $2/month from their $5+k bikes! I’ll pay the $2 if you promise to keep the lip sweater ---
**Author:** ![slowmart](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/slowmart/32/148777_2.png) [@slowmart](https://www.trainerroad.com/forum/u/slowmart)\ **Post date:** [June 24, 2024, 11:09pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/14 "2024-06-24T23:09:22Z")
So no price increase for 5 years and a host of useful functionality delivered in the same time frame…. The process works, the platform is getting more articulate and the science more refined with the AI ftp becoming so accurate I don’t bother with the ramp test. The YouTube content seems to have reduced, or is that just me? The other side of the discussion is the possible impact on the continuing development of the business? Take that aspect further, employee retention gets harder, continuity and intimate knowledge is lost. Pay rises are a pillar of retention. And if it keeps “investors” away, so much better for the owners . Having no one on your shoulder providing “insights” is something to be treasured . Just sayin. … ---
**Author:** ![darrellcraig](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/darrellcraig/32/7721_2.png) [@darrellcraig](https://www.trainerroad.com/forum/u/darrellcraig)\ **Post date:** [June 24, 2024, 11:32pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/15 "2024-06-24T23:32:21Z")
As others noted above, forge ahead, message it best you can, and equip your sales and customer support teams to handle the inevitable complaints. Don’t mention inflation in your message though - focus 100% on the investments you’ve made in delivering tons of additional value, and your track record in doing so over last 5 years and if at least part of the motivation in raising the price is to make the next 5 years look similar, say that the price increase will help make that possible. I quit Strava when they raised prices as the product seemed stagnant, and about once a year I do a trial with Zwift but never convert to paid as it seems to be the same as I remember it from five years ago. I’d always prefer to pay less but you sure make it easier to accept a price increase vs. some peers. ---
**Author:** ![Maximyus](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/maximyus/32/7757_2.png) [@Maximyus](https://www.trainerroad.com/forum/u/Maximyus)\ **Post date:** [June 24, 2024, 11:37pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/16 "2024-06-24T23:37:56Z")
I am having trouble understanding, didn’t prices go up in 2023? For those legacy users that did not keep their legacy pricing or any discounts in 2023, will the prices go up again or will there be an option to keep pricing as is? ---
**Author:** ![Nate\_Pearson](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/nate_pearson/32/117463_2.png) [@Nate\_Pearson](https://www.trainerroad.com/forum/u/Nate_Pearson)\ **Post date:** [June 24, 2024, 11:39pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/17 "2024-06-24T23:39:56Z")
If they didn’t choose the discount or keep legacy they would get the $2 increase/ ---
**Author:** ![TooManyDogs](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/toomanydogs/32/98121_2.png) [@TooManyDogs](https://www.trainerroad.com/forum/u/TooManyDogs)\ **Post date:** [June 24, 2024, 11:51pm UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/18 "2024-06-24T23:51:35Z")
Seems fair to me. TrainerRoad provides great value. I’m a huge fan of AI ftp detection and TrainNow specifically. ---
**Author:** ![WindWarrior](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/windwarrior/32/84679_2.png) [@WindWarrior](https://www.trainerroad.com/forum/u/WindWarrior)\ **Post date:** [June 25, 2024, 12:45am UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/20 "2024-06-25T00:45:14Z")
Similar story, no real interest in the last several years of TR improvements. Mostly out of laziness, 3 weeks ago I paid $52 for a year of Join. Because it a) outputs workouts for Garmin with both power & cadence targets, b) suggests workouts that look like what my coach would give (not his custom plans for me, but the actual workouts). Have no idea what it does with my strength workouts, but it happily accepts them and asks for RPE rating. And like Garmin, I mostly feed it my own cycling/strength workouts & group rides. Both Join/Garmin auto-detect the primary benefit of the cycling workout (Garmin does a better job). I’m seeing gains in fitness, and Join/Garmin claim to see gains in fitness. Last 3 months I’m focused on strength first, and I’m fully onboard with paying about $50/year for a library of workouts, and a coaching engine that reviews all my workouts and reminds me to schedule in certain workouts. Garmin is pretty close but workout recommendations insist on using auto-detected ftp and I can’t override it. Right or wrong, that is the bar I’ve set for TR, both in terms of missing features and pricing. ---
**Author:** ![IamLeven](https://sea2.discourse-cdn.com/trainerroad/forum/user_avatar/www.trainerroad.com/iamleven/32/54013_2.png) [@IamLeven](https://www.trainerroad.com/forum/u/IamLeven)\ **Post date:** [June 25, 2024, 12:50am UTC](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277/21 "2024-06-25T00:50:23Z")
Personally I’m using TR for its workout catalog and ease to upload to my wahoo. Outside of that AI FTP is generally pretty bad, training plans aint great, red light green seems to think looking at my bike is to much. The more you add the worse the product feels to me. [Next page](https://www.trainerroad.com/forum/t/thinking-about-a-2-month-price-raise/94277.md?page=2)