Doesn’t have to be not-for-profit, although it would be cool to set up a team like NTT that is based around some sort of positive impact, and the yearly raises would be ‘donations’ rather than membership payments. A bit like L36ION.
You could also go down the equity crowdfunding route, on crowdcube or seedrs for example, only one line on the cap table that way too I believe.
The management would be difficult, a bit like trying to manage something decentralised, like a cryptocurrency. Who hires the management team? I guess you could create some sort of democratic voting system…?
You could have tiered donations which get different perks:
- £200 per year = member only group Zwift/TR rides with the pros
- £500 per year = above + member only events once per year in various cities around the world
- all the way up to a seat in the team car once per year
£20 per month subscriptions are not that unrealistic considering how much Training Peaks is ! You could have a chance at free perks for those who can’t afford it. I’m sure there are enough wealthy cycling fans willing to pay way more too!
The football analogy is interesting, keeping the same team name (and not being named per a sponsor) creates these Bayern fanatics who build a personal identity around their team - that’s hard to do when your team is called something different each year. Lots of people (used to) pay £60+ per game to watch a premier league team!
Watching cycling live is predominantly free, that’s great, and that should continue, but what about introducing some sort of ticketed events too, that would reduce the reliance on sponsorship!?
I could rant on this all day