Yeah, I feel you on that one!
Honestly, I am happy going with the Aeroad 11 spd 105 they have advertised.
The groupset is not going to hold me back 
my legs do that for me!
With every bike getting more expensive, I have no doubt we will be paying at least 500/800e more for a bike with 105 Di2, where previously it would have had Ultegra 11spd mech.
Regardless, we have no choice in the matter.
Maybe they are going to start a bike lease program
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It means yet another price hike 