TR Price Increase to $189.95/year ($19.95/month)

I would easily accept that price - 1 scheme. Over the years I stopped my subscription and came back with a higher price until I’ve decided to pay for the yearly fee and it does feel like a steal.

The product has greatly improved in the last year with calendar and now the whole effort of making the outdoor rides available. I’d much rather support that, making sure I will have a constantly evolving platform than being stuck with the old version I paid for.

@Nate_Pearson, if you ever solve the grandfathering by splitting to a “Classic vs New” model, count me in the new platform. Good job!

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Honest question, where are you getting shelled with ads on Strava? I don’t really see any on mine via a web browser or the app. I looked and I just don’t see any.

The rest I would agree with you about. Paying for Strava adds a pretty minimal amount of features right now.

TLDR; I have not read the entire thread because it is at 367 posts when I first jumped in.

To the OP’s problem of a 3 day lapse doubling his price I am with him. I have accidentally let subscriptions lapse due to mistakes or a credit card having expired. If someone has spent at least a year with you a little lenience would be nice. You have the data on how long a subscription was lapsed.

Personally I jumped in the annual pricing before there was a price hike because it was announced. I would only be a few-months-a-year subscriber at the higher rate. To be honest I subscribed just to support the podcast. It is my favorite part of TR. For me the app is just a nice perk to the podcast but I would not subscribe yearly for the current prices.

I don’t normally double post, but I want to make sure this is seen with respect to this whole topic:

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I wonder if that post by Nate should be pinned until the deadline is up.

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It will also vary each month if you subscribe monthly, depending on exchange rate. And depending on how you pay for it and your credit card you’ll have to probably tack on another 3.5% foreign transaction fee :slightly_frowning_face:–of course this is not a TR specific issue. One nice thing with Zwift is at least it’s charged in CDN so while we’re still paying $4/mo more than our American friends, it’s a consistent hit at least :joy:.

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… and you get the email from the car emitter about a foreign transaction - same as if a Nigerian prince somehow got hold of your card info.

Except TR are not competing with live flesh and blood coaches. Their competition is other software based cycling platforms.

I go back and forth between Zwift and TR. To me it feels like a lock in move. If I use another platform I am going to lose my pricing.

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wyku

1h

It will also vary each month if you subscribe monthly, depending on exchange rate. And depending on how you pay for it and your credit card you’ll have to probably tack on another 3.5% foreign transaction fee :slightly_frowning_face:–of course this is not a TR specific issue. One nice thing with Zwift is at least it’s charged in CDN so while we’re still paying $4/mo more than our American friends, it’s a consistent hit at least :joy:.

I have a few “travel” credit cards that do not charge foreign transaction fees. they are out there

I wonder if he meant the promoting of Strava’s integrated partners - Zwift, Sufferfest, TrainerRoad and the like

I have paid annually and intend to continue, as a current user do I keep the old rates too

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I think TR competes with both in person coaching and software based cycling platforms. Quite frankly, I struggle to make a terrific argument for why I’m worth 10x more than TrainerRoad for a strict cyclist. For a runner or triathlete, yeah… but if you don’t think coaches are competing with apps like Zwift and TR, well… I think they’re eventually going to put all but the very best of us or elite level coaches out of business.

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I wish TR had fitness, fatigue and form.

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Well Zwift just got 10% more expensive for Australians due to them starting to collect the local sales tax (gst).

saw this from @GPLama

I don’t think that’s a reasonable question. This isn’t a strata, this isn’t a government, this isn’t a public company. If you’re giving them money out of goodwill, then say so… That said, the pricing increase does make it hard for me to even suggest to others to get onto this training program. Like, let me try to sell this to you, you have to get a bike, trainer and a pm to make this all work, for the potential to seeing gains, depending on your nutrition and overall stress. Yeah, hard sell, but I hope TRs calculations are all in order.

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All Jokesm, I get it, but a sauna, 2k, just one engineer, 60k-80k usd?

As a year-round user I sure appreciate it.

Nonetheless, the price increases for new or non-continuous users over the last 9 months have been very substantial. You can argue that $99/year was a total bargain of course, but I wonder how this will work out commercially. Are you trying to discourage existing users from temporarily dropping Trainerroad (say, for the summer) so that your revenue is less seasonal? Aren’t you concerned about growth?

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Given all the negativity here, let me say that I appreciate how @Nate_Pearson handled the topic on the podcast. I think he took the community’s criticism the right way, and it shows why we love TrainerRoad.

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Just locked in my annual subscription having now realised that I make use of the platform year round. Maybe less so in summer, but there is a time and place for an early morning session where the convenience of a structured session without getting kitted up is excellent. I’m also impressed by how quickly they’ve coded and released the fix for the annual increase so that it is the right grandfathered price.

I totally understand the conflict for @Nate_Pearson and the company but development is often financed by being able to demonstrate good consistent income. Having people drop in and out is not sustainable with their ambitions.

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Depending on how you calculate insurance and other benefits into the fully loaded cost of an employee I’d expect a reasonably experienced mid-level software engineer (5ish years experience) to cost somewhere between $150,000 and $200,000 a year

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